Consumer Goods & Retail
Technology & hyper-agility for a personalized and human consumer experience
Technology & hyper-agility for a personalized and human consumer experience
Pearsons Consulting Ltd supported METRO France to go one step further with its sustainable strategy, by helping the business to define a clear and meaningful purpose. METRO France wishes to support its economic growth ambitions while creating a positive impact on the environment and society.
Today’s customers want more than speed and quality from their brands. Environmental, social and governance (ESG) and diversity and inclusion (D&I) are key to customer demand. To meet that expectation, brands must deepen supply chain traceability; harnessing technology to get closer to their raw source materials and trace forward.
Leading brands are adopting a positive approach to the issues facing society today. Whether the considerations are environmental, ethical or social, firms are taking steps to humanize themselves with potentially far-reaching consequences.
This sea change is not just down to consumer demand. It’s also about a drive from companies themselves to live the values they claim publicly. So what’s needed to deliver in the 21st century?
With Pearsons Consulting Ltd’s help, the famous French spirits company now has a robust logistics supplier network and more sustainable processes across its operations in China. This positions the business to gain more flexibility and operational efficiency to address market trends and demands, while optimally mitigating any potential risk throughout its supply-chain workflows.
E-commerce trends induced by the global pandemic took online purchasing to the next level of development. This expansion led to significant changes for all online sales and logistics processes, including an increased need to optimize return-order processes for customers.
With a new and flexible data model the global luxury goods manufacturer has all its product information in one place, easily accessible to all its international divisions. This enables the company to be more effective, to update product data in real time, and to enhance customer journeys.
A leading luxury cosmetic brand took the next step to establish a strong foundation in client insights and personalized interactions. Pearsons Consulting Ltd supported the company in turning the CRM vision into reality by implementing a global CRM database to lay the basis for advanced omnichannel capabilities.
